East Coast Dog Shop & Grooming Co. in the News
We’re incredibly grateful to have been featured by local media, industry publications, and community organizations for our commitment to Fear Free grooming, pet wellness, and creating a better experience for dogs and their people.
Browse our latest media features, interviews, and stories below.
Network = Networth
PODCAST EPISODE: From Leashes to Leadership: How Jenn Marotta Turned a Love for Dogs into a Local Legacy
with Dalene Allen | Oct 27, 2025
What starts with a leash and a love for dogs can sometimes turn into a thriving business. In this episode, Dalene talks with Jenn Marotta, founder of East Coast Dog, about her journey from dog walking in Toronto to running one of the Halifax’s most trusted independent pet shops. Jenn shares how her deep care for animals and commitment to Fear Free practices inspired her to create a space where dogs — and their people — feel safe, supported, and part of a community.
Along the way, she opens up about what it takes to grow from a solo venture to a full-fledged small business, the lessons she’s learned as an entrepreneur, and why building genuine relationships matters just as much as great service. Whether you’re a pet parent, a small business owner, or someone chasing their own dream, Jenn’s story is full of insight, warmth, and inspiration.
CTV News Atlantic
VIDEO INTERVIEW: Fear Free Dog Grooming
August 26, 2025
Crystal Garrett chats with Jenn Marotta, the owner of East Coast Dog, about how to make sure your pooch has a fear-free grooming experience.
Futurpreneur Canada
ARTICLE: Mental health as a superpower: Jennifer Marotta’s approach to entrepreneurship and well-being
by Mahjabeen Quader | January 14, 2025
Entrepreneurship is full of challenges—from big decisions to managing teams to growing a business. For many, mental health can either be a hidden hurdle or, as Jennifer Marotta, owner of Halifax-based East Coast Dog, has discovered, a source of strength and inspiration.
Jennifer’s story shows how embracing mental health struggles can help entrepreneurs thrive. Her journey, marked by compassion and resilience, offers lessons for anyone navigating the intersection of business and well-being.
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